![]() ![]() In fact, one of the more interesting media consumption behaviors we're seeing this television season centers around the fact that people are watching MNF live - presumably on the aforementioned big-screen TVs - and then watching scripted shows that also air on Monday night later on their DVRs. People watching scripted TV, however, are more willing to put up with the inconveniences of watching that content online because of the on-demand feature. The core benefit of TV Everywhere (or Hulu or Netflix or iTunes) is that all of them let you watch TV on demand - but few sports fans want to watch games after they've happened. Ironically - and I'll explain why it's ironic in a minute - the announcement of the service's launch centered around the Monday Night Football contest between the New York Giants and Dallas Cowboys.īut, the thing is people tend to watch their football on big-screen TVs, not relatively puny computer monitors. While from a technological standpoint this is big news, from a viewership perspective it's not, especially when it comes to streaming live games. ![]() The arrangement, which started yesterday, is part of TV Everywhere, the cable industry program in which subscribers to certain cable companies who authenticate their account online can watch the medium's content there. ![]()
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